Digitalised Logistics Services by Samsung SDS Drive Global Supply Chain Efficiency

In today's rapidly evolving global logistics landscape, businesses are confronted with a myriad of operational challenges, ranging from unpredictable pricing and transportation structures to complicated logistics documentation and data management. To alleviate these pressing concerns, Samsung SDS is presenting an array of groundbreaking logistics solutions at this year's prestigious Asian Logistics, Maritime and Aviation Conference (ALMAC). With its extensive global network, the company offers a comprehensive suite of services, spanning international parcel delivery, ocean and air freight forwarding, warehouse operations, and specialised logistics services that seamlessly connect China and Korea to other markets around the world. As part of its commitment to innovation, Samsung SDS is also showcasing the advanced capabilities of its all-encompassing logistics platform, Cello Square, alongside tailor-made solutions designed specifically for large enterprises. To delve deeper into the company's global strategy and its forward-looking vision for the future of digital logistics, the Hong Kong Trade Development Council, the organiser of ALMAC, recently conducted an in-depth interview with Hyungjun Jang, China Project Director of Samsung SDS Cello Square. <center><img style="width: 100%; max-width: 569px; height: 100%;" src="https://almac.hktdc.com/conference/almac/wp-content/uploads/sites/37/2024/11/samsungsds.jpg" />Hyungjun Jang, China Project Director of Samsung SDS Cello Square</center> Pioneering New Frontiers in Digital Logistics Initially established to provide dedicated logistics support for Samsung Electronics' global operations, Samsung SDS has since expanded its horizons, opening its services to external clients and extending its reach beyond the confines of Samsung Electronics. As a trailblazer in digital transformation within the logistics sector, Samsung SDS harnesses its vast experience and robust data analytics capabilities to empower businesses to remain agile and adaptable while simultaneously expanding their operations. This remarkable technological journey commenced with the unveiling of Cello that has incorporated with AI and big data. Today, Samsung SDS stands at the forefront of the industry with its state-of-the-art, fully integrated digital logistics management platform, Cello Square. Cello Square combines standardised processes with flexible digital solutions to help businesses overcome traditional logistics challenges. It allows companies to optimise their logistics networks, streamline transportation planning, and improve cargo management, resulting in measurable efficiency gains. Through unwavering dedication to innovation, Samsung SDS has consistently refined and elevated Cello Square's features and services over the years, ensuring that it remains at the vanguard of the ever-evolving logistics landscape. <center><img style="width: 100%; max-width: 852px; height: 100%;" src="https://almac.hktdc.com/conference/almac/wp-content/uploads/sites/37/2024/11/samsungsds2.jpg" />&lt; The building image of SAMSUNG SDS HQ &gt;</center> Driving Digital Transformation in Global Logistics Cello Square currently serves strategic markets across the globe, including South Korea, China, Vietnam, the United States, Singapore, Mexico, and Germany. The cornerstone of Cello Square's operations is its state-of-the-art Global Control Centre (GCC), which leverages sophisticated predictive analytics to deliver real-time insights into various aspects of logistics management. Thus, GCC allows for 24/7 global shipment tracking and risk management as well. In South Korea，Cello Square also leverages advanced predictive analytics to provide valuable insights into cargo flows, cost projections and environmental impact. This innovative feature allows businesses to make informed decisions and adapt quickly to changing market conditions. Interestingly, in addition, the recent integration with ChatGPT has significantly enhanced the user experience by automating common tasks such as cargo volume calculations and 3D loading simulations. As a result, customers can enjoy seamless interactions with the platform while benefiting from increased efficiency and reduced errors. With HBL tracking technology, users can easily track their shipments' progress and receive up-to-date information about their origins and current status. This increased visibility helps build trust with customers, fostering strong, lasting partnerships built on reliability and accountability. <center><img style="width: 100%; max-width: 1150px; height: 100%;" src="https://almac.hktdc.com/conference/almac/wp-content/uploads/sites/37/2024/11/samsungsds3.jpg" />Comprehensive Data Analyses in Cello Square</center> As part of its ongoing commitment to sustainability, Cello Square tracks carbon emissions throughout the logistics process, providing estimates during the quotation stage and generating monthly carbon emission reports. By integrating ESG considerations into its operations, Samsung SDS sets a new benchmark for environmentally responsible logistics practices. Leveraging Samsung SDS's extensive logistics network and partnerships with leading global clients, Cello Square delivers competitive pricing through its comprehensive, one-stop logistics platform. With services spanning multiple industries, including high-tech, automotive, energy and chemicals, pharmaceuticals, retail and consumer goods, and e-commerce, the company tailors its solutions to meet the unique requirements of each sector. By prioritising sustainability and industry-specific expertise, as a result, Cello Square positions itself as a trusted partner for businesses looking to streamline their logistics operations while minimising their environmental footprint. Through its innovative approach to logistics management, the platform demonstrates its dedication to driving positive change within the industry and beyond. <center><img style="width: 100%; max-width: 1318px; height: 100%;" src="https://almac.hktdc.com/conference/almac/wp-content/uploads/sites/37/2024/11/samsungsds4.jpg" />Comprehensive Data Analyses in Cello Square</center> Establishing a Strong Presence in the Mainland China Market In August of 2022, Cello Square proudly introduced its localised Chinese brand "琴路捷", specifically tailored for the Mainland China market. Offering a broad array of features, the platform encompasses transparent pricing, online-based booking, secure payment, real-time cargo tracking, expert consulting services and data-driven document management. Driven by a relentless pursuit of excellence, Samsung SDS strives to refine the platform by harnessing cutting-edge IT capabilities to elevate the user experience and provide unparalleled services to Chinese vendors. Over the past several years, the company has fortified its foothold in China through three momentous strategic partnerships. Initially, Samsung SDS joined forces with South Korean e-commerce titan Coupang to construct a bonded warehouse in Weihai Comprehensive Bonded Zone, significantly enhancing logistics between China and Korea. Subsequently, the company integrated its Cello Square system with fellow South Korean e-commerce platform Atomy, resulting in a dramatic transformation of warehouse operations and marked improvements in supply chain visibility. Furthermore, Samsung SDS developed custom-tailored in-warehouse solutions for distinguished American golf equipment manufacturer Callaway Golf, encompassing dedicated Value-Added Service (VAS) zones and highly skilled personnel. These initiatives not only generated considerable cost savings but also spurred groundbreaking innovations in service delivery, solidifying Samsung SDS's status as a preeminent player in the Chinese logistics arena. As present, Samsung SDS maintains a strong presence in six major Mainland China cities inclusive of Shanghai, Shenzhen, Tianjin, Xi'an, Weihai, and Suzhou, as well as Hong Kong. Based on its extensive global network, the company delivers end-to-end logistics solutions that seamlessly link China with vital markets across the globe, including Japan, Korea, Europe, the United States and Southeast Asia. The company's diverse portfolio of services spans air freight, ocean freight (both full container load and less than container load), Fulfillment by Amazon services (FBA), Coupang Rocket Delivery first-mile logistics, express shipping, and cross-border rail transport. By offering this comprehensive suite of solutions, Samsung SDS has established itself as a reliable, one-stop logistics partner for multinational companies seeking to streamline their supply chains and maximise operational efficiency. <center><img style="width: 100%; max-width: 844px; height: 100%;" src="https://almac.hktdc.com/conference/almac/wp-content/uploads/sites/37/2024/11/samsungsds5.jpg" />Partnership between Samsung SDS and Coupang</center> <center><img style="width: 100%; max-width: 910px; height: 100%;" src="https://almac.hktdc.com/conference/almac/wp-content/uploads/sites/37/2024/11/samsungsds6.jpg" />Signing ceremony of Samsung SDS and Atomy</center> Leveraging Global Network Strength Leveraging Samsung's vast global scale and logistics infrastructure, Samsung SDS has formed strategic alliances with leading air, ocean, and express carriers. With a presence in 36 countries and 56 branches, this extensive network has fueled remarkable growth, allowing Samsung SDS to offer comprehensive logistics solutions worldwide. As we look ahead, Samsung SDS remains dedicated to driving logistics innovation. Through the use of cutting-edge AI technology, the company is streamlining processes, minimising manual intervention, and boosting operational efficiency. Its state-of-the-art logistics platform provides real-time insights into critical metrics such as cargo volume, timing, cost and environmental impact, empowering data-driven strategies that are redefining the future of global supply chains.

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